YOOCHOOSE solutions address the enterprise and consumer dilemma of an ever increasing selection of e-commerce offerings. The German market alone, with sales worth more than EUR 62 billion per year, provides a clear indication of the immensity of the challenge faced by enterprises in reaching their target customer and by consumers seeking to find the appropriate goods from an ever growing selection of often irrelevant offerings. Search functions, personalization and targeted advertising are consequently essential components for e-commerce suppliers in order to address their clients and draw attention to their products.
