Media Recommendation
The Challenge
The number of online suppliers of music, video or games is constantly growing and so, too, is the competition between the various players. Users now have multiple alternative sources of similar offerings in the media arena. For suppliers, the challenge lies in distinguishing themselves from their competitors in order not to disappear in the masses. In addition, the pricing structure of video and music downloads has increasingly leveled so that a differentiation via pricing models is barely possible, leaving the presentation of the product via portal and shop interface as the key differentiator. User friendliness, additional services relating to the content or superior presentation of the goods in terms of relevance to the user are critical to achieving a competitive edge. Adding to the challenge is the sheer volume of offerings particularly in the media field, where the number of music titles, for instance, is growing exponentially on a daily basis.
Personalized recommendation systems
Personalized recommendation systems can assist the customer in managing and maneuvering through the enormous volume of offerings. Their benefit is manifested to the consumer particularly when content is rapidly changing, the delivery format is difficult to represent on the Internet and not easily captured by simple search. Recommendation systems collect data during usage sessions and deliver relevant and interesting content based on automatically created user profiles, reflecting the personal preferences of the user. The challenge is further compounded by the requirement to render the content on a monitor or even a mobile unit. It is the media field where users can benefit significantly from the delivery of personally relevant content recommendations in the appropriate format.
YOOCHOOSE Media Recommendation
The YOOCHOOSE recommendation solution for media content creates the best possible opportunity for media providers to achieve the optimal presentation of relevant items to the client from the myriad of daily changing titles available. YOOCHOOSE’s Media Recommendation is the result of several years of intensive research and development at Deutsche Telekom Laboratories, the Technical University of Berlin and Ben Gurion University in Beer-Sheva, Israel. During the process, research focused particularly upon the unique issues related to media such as music and video. YOOCHOOSE has built its solution upon the unique results of this research to create its Media Recommendation Engine, which generates a dynamic user profile and renders appropriate recommendations to the specific user. The experience gained with the media industry can be seamlessly applied to multiple other content fields from games to software and news. This allows content suppliers to optimize their online presentation, provide personalized recommendations and thus enhance their competitive edge in the market. YOOCHOOSE technology further distinguishes itself by its independence from existing content management or shop solutions, making it suitable for integration into heterogeneous environments for recommendations across multiple product categories such as music or video.
Advantages of YOOCHOOSE
Through the personalization and recommendation of content, the user’s attention can be retained over a longer period, enabling higher sales due to the extended page visit and increased attractiveness for advertisers. Content which the user without recommendation would not ordinarily have observed can also lead to higher revenues. Furthermore, customer retention is increased through the deployment of the YOOCHOOSE recommendation solution, since the user cannot transport his or her profile to an alternative supplier. As such, the use of the YOOCHOOSE recommendation solution in the media field offers significant advantages both for the content seller vis-à-vis his or her competitors and for the individual customer.
